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From spicy industry opinions that challenged the status quo to unconventional career paths and major partnership announcements 🔥, this week covered everything from a journalist covering her former industry to opening day moments that set the tone and breaking news that's reshaping video measurement 📺

But next week brings conversations about what happens when the industry comes together in one place, why authenticity matters more than ever in an AI-driven world, and some behind-the-scenes perspectives on what really goes into making it all work 🎤

Let's Look Ahead ATM ⤵️

Catching Up: Your Weekly Roundup 🔄

Monday: The Hot Takes With Zero Filter 🔥

Industry Hot Takes: Leaders share bold perspectives on supply-side consolidation needs, imagery's power and responsibility, why doing things "the way we've always done it" kills culture creation, whether curators will eclipse creators in platform environments, and calling out brands misusing "immersive" - the unfiltered opinions driving industry progress 🎤

Tuesday: Breaking News with Axios's Eleanor Hawkins

📰 Axios Communications Reporter: Reversed the typical journalism path - started in comms, then covered it as a journalist with "jungle gym not ladder" career philosophy, leading Axios Communicators Pro x Mixing Board merger and championing audience-first community building

Wednesday: Didja Hear? What you may have missed at Advertising Week 🤭

Day One at Advertising Week NY 2025: Leaders on franchise activation ("we don't just participate, we activate"), Culture Connections rising stars, "snowflake" brand-agency strategies, creators networking at the "so necessary" Creator lounge, and platform convergence sessions - the moments that set the tone for the week 🎬

Thursday: Breaking News: The Comscore | TiVo Partnership 📺

• BREAKING: TiVo x ComScore Partnership: Steve Bagdasarian, ComScore's Chief Commercial Officer, announces a strategic partnership investing in TiVo's metadata infrastructure to unlock addressability and hyper-local data capabilities from an aspiring dentist to leading this game-changing announcement with his "speak freely, move fast" philosophy 🚨

📰News You Should Know

Sora hit 1M downloads faster than ChatGPT | TechCrunch

This level of consumer adoption is worth noting because Sora remains an invite-only app, while ChatGPT was more publicly available at launch. That makes Sora’s performance more impressive.

TechCrunchSarah Perez

LeBron James’ Hennessy ad stunt generates buzz, but raises eyebrows among branding experts

LeBron James’ new marketing campaign with Hennessy frustrated some fans and branding experts, but others say it effectively generated buzz.

Business InsiderJames Faris

‘A Knight of the Seven Kingdoms’ Trailer: ‘Game of Thrones’ Prequel Follows Ser Duncan and His Squire Egg, Set 100 Years in the Past

HBO has unveiled the first trailer for “A Knight of the Seven Kingdoms,” the second prequel to “Game Of Thrones”

VarietyLeia Mendoza

☀️Next Week on ATM

Double trouble (AWNY25 edition) 👯‍♀️

XOXO,

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