Patrick West, founder of Be The Machine, started doing what he calls "crazy, weird stuff" before the term "experiential marketing" even existed. Now, nearly three decades later, he's watching brands realize the value of something he's been perfecting all along—and facing the biggest decision of his entrepreneurial career.
Patrick's navigating an exciting crossroads that could unlock the next chapter of Be The Machine's growth story. His insights about shifting consumer behavior, the experience economy boom, and what it takes to scale a creative business while staying authentic offer a valuable perspective for anyone building something meaningful. Plus, his refreshingly direct approach to potential partnerships and growth decisions reveals someone who's learned exactly what matters most after a decade of building success on his own terms.
Inside Moment: Patrick West's Journey from Indie Shop to Industry Crossroads 🚊
- The 10-Year Roller Coaster Rider: Celebrates a decade of Be The Machine with partners Maggie Covert and Lindsay Bancroft, describing it as a "blitz" where five years feel like yesterday 🎢
- Cherry-on-Top Campaign Creator: Positions Be The Machine as the experiential finishing touch for larger advertising campaigns with clients like Lego, Activision, and DIRECTV 🍒
- Summer Chaos Survivor: Just wrapped their busiest season in crazy summer promotions with different weekend activations across the country during peak experiential season 🏖️
- Experience-Over-Everything Prophet: Identifies the major trend where consumers want VIP access and celebrity handshakes instead of discounts or basic promotional items 🎭
- Straight-Talking Strategist: Warns potential investors that he refuses to accept restrictions on speaking his mind, even if it means stepping on executive toes 🚫
📰News You Should Know
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Leslie Blount
Rebecca Rubin
☀️Tomorrow on ATM
We are 'GALLOP'-ing in excitement for tomorrow's guest 🐎
XOXO,
