Five 🔥HOT🔥 Takes to Kick-Off Advertising Week NY

Some of the most valuable conversations happen when experienced leaders share perspectives that push the industry forward. These aren't carefully hedged opinions designed to please everyone; they're authentic viewpoints from people who've earned the right to challenge assumptions and propose better paths forward.

These leaders are sharing what they've learned from years of experience, offering roadmaps for how the industry can work smarter and more effectively. Watch to see which perspective resonates most with where you think the industry should go next.

The Hot Takes on Consolidation, Curators, and Without Any Filter

0:00

/2:27

Magnite's Sean Buckley: The industry needs meaningful consolidation in supply-side technology, as too much fragmentation creates challenges 🔄
M&C Saatchi Group's Nadja Bellan-White: Emphasizes the burden and privilege of having the power of imagery and the written word to affect people's opinions 📸 the
Wavelength's Joe Plummer: Challenges doing things the same way when the business is creating a culture that requires accepting and tying into the current culture 🎭
Sundial Media & Technology Group's Kirk McDonald: Increasingly fascinated with whether relevance rebalances around curators rather than creators in platform-dominated environments 📱
MKG's Lauren Austin: Calls out brands and agencies misusing "immersive" when their experiences don't actually qualify 🎪