Four days in October. 16,000 attendees. Panels that bring the heat, platform evolutions that matter, and the conversations the industry's been waiting for. October 6-9 at NYC's Penn District - where creators prove they're the now, not the future. This is the moment.
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MKG's Chief Creative Officer built her career on creative thinking rather than creative making. Her mission: prove to CMOs that consumers want brand experiences, not ads they're paying to avoid. Plus, how she brought White Lotus to life for HBO Max.
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Industry leaders reveal their last text messages - and they're not what you'd expect. From mysterious "WTF" declarations to vegan punk band roadie coordination, these executives show the everyday reality you never see.
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Agency CEO turned AI president Barry Lowenthal on how AI is reshaping compensation models, why billion-dollar ideas don't equal billion-dollar fees, and the networking skill he wished he'd mastered earlier in his career.
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From employee #5 who planned to stay one year to Chief Client Officer after 13+ years, Louise DiIulio's accidental career building Advertising Week's global empire reveals startup lessons, corporate realities, and why she creates secret experiences for industry leaders.
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Joe Plummer went from third-generation journalism dynasty to documentary disruption after seeing David Hasselhoff eat a cheeseburger on YouTube. His Netflix success and storytelling evolution reveal why traditional approaches are completely dead.
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Industry veterans reveal sports advertising chaos - games scattered across networks, DirecTV's transformation, WPP's AI strategy, and why pause ads suddenly work. Plus unexpected family text messages.
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Jay Brooks went from answering Craigslist ads for annoying pop-ups to founding GlassView, where he uses neurological data to revolutionize advertising. His insights on why the industry lost its way and how emotional intelligence beats clicks and conversions reveal an unexpected path to innovation.
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ATM attended Axios Media Trends Live, where leaders shared insights on fan acquisition, brand differentiation, and media shifts. The event revealed why being "in the room" matters for real-time industry intelligence.
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Nadja Bellan-White's "long dinner table of life" philosophy reveals who stays through every career meal. This same wisdom shapes how she built M&C Saatchi around cultural power and why she challenges clients asking for campaigns with "Are you sure?" - hard-earned leadership insights.
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Tim Natividad declares "brand advertising is dead" while working for a TV network. From Amarillo to TikTok to TelevisaUnivision, his journey includes Olympic weightlifting, elevator mishaps, and bold predictions about Spanish content going mainstream.
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ADVANCE 2025 is almost here. Still deciding? Here's what you'll miss: industry giants revealing how AI actually powers creativity, why personalized medicine changes marketing forever, and women leading media transformation. Don't let FOMO become regret.
View episodePartnering with ATM transforms your industry presence by turning complex successes into unforgettable visual moments that stand out in today's crowded digital landscape. Your breakthrough ideas deserve breakthrough delivery—ATM's targeted, high-impact content creates immediate connection with decision-makers and clients who otherwise might overlook traditional corporate messaging.
