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DIRECTV's Brian Cordes: The Accidental Career Path That Helped Revolutionize TV

Meet Brian Cordes, Head of Client Partnerships & National Offices at DIRECTV Advertising. He's about to reveal how someone who started with zero advertising contacts became one of the architects behind television's most significant transformation, and his strategy for attracting thousands of new advertisers is game changing.

The preview we can't stop thinking about: Brian's insights on how traditional hardware became programmatic goldmines are strategic intelligence that's reshaping entire market access. His approach to democratizing television advertising? It's opening doors that have been closed for decades.

Brian Cordes: The DIRECTV Advertising Leader Who Helped Redefine What's Possible in TV Advertising 📺

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💡 The Rookie-to-CTV Champion: Brian had no idea what ad sales was when he started; now he's helping 2000+ new brands buy targeted TV campaigns.

🎮 The Programmatic Set-Top Box Genius: Brian figured out how to make DIRECTV's hardware work like digital advertising, turning set-top boxes into programmatic opportunities.

📊 The Measurement Evolution Master: Brian's been delivering closed-loop analysis for over a decade and is now building clean room partnerships with InfoSum and Snowflake.

🌍 The Regional Brand Enabler: Brian's opening TV advertising to smaller brands who could never afford traditional campaigns—democratizing the industry.

⚽ The FIFA Champion Dad: Plot twist—this advertising powerhouse dominates FIFA soccer and gets roasted by his daughter, who imitates him saying, "Hey, want to buy some advertising?"

📰News You Should Know

‘Lilo & Stitch 2’ a Go at Disney
Disney is moving ahead with a sequel to its surprise live-action hit based on the 2002 animated movie.
Prime Video Leaders Pitch the Benefits of Amazon Channels Marketplace to Content Partners: ‘It’s Not Bundling, It’s A La Carte TV’
Amazon’s Prime Video platform is pay TV’s most highly trafficked mall, as leaders outlined Wednesday to content partners in a data-heavy presentation.
The Apple Sports app now offers tennis scores, just in time for Wimbledon
Apple is aiming to make it easier for you to track your favorite teams and leagues from the app’s home page.

☀️Next Week on ATM

This guy is Open"AP-proved" in ATM's books

XOXO,

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