Meet Brian Cordes, Head of Client Partnerships & National Offices at DIRECTV Advertising. He's about to reveal how someone who started with zero advertising contacts became one of the architects behind television's most significant transformation, and his strategy for attracting thousands of new advertisers is game changing.
The preview we can't stop thinking about: Brian's insights on how traditional hardware became programmatic goldmines are strategic intelligence that's reshaping entire market access. His approach to democratizing television advertising? It's opening doors that have been closed for decades.
Brian Cordes: The DIRECTV Advertising Leader Who Helped Redefine What's Possible in TV Advertising đş
đĄ The Rookie-to-CTV Champion: Brian had no idea what ad sales was when he started; now he's helping 2000+ new brands buy targeted TV campaigns.
đŽ The Programmatic Set-Top Box Genius: Brian figured out how to make DIRECTV's hardware work like digital advertising, turning set-top boxes into programmatic opportunities.
đ The Measurement Evolution Master: Brian's been delivering closed-loop analysis for over a decade and is now building clean room partnerships with InfoSum and Snowflake.
đ The Regional Brand Enabler: Brian's opening TV advertising to smaller brands who could never afford traditional campaignsâdemocratizing the industry.
â˝ The FIFA Champion Dad: Plot twistâthis advertising powerhouse dominates FIFA soccer and gets roasted by his daughter, who imitates him saying, "Hey, want to buy some advertising?"
đ°News You Should Know
Borys Kit
Cynthia Littleton
Kris Holt
âď¸Next Week on ATM
This guy is Open"AP-proved" in ATM's books
XOXO,
