Most people in promotional products talk about selling stuff. Lorin Ogawa talks about manifesting brand DNA—and that shift in perspective explains everything about how her mom and sister turned a dining room table hustle into a 35-year empire.
From childhood product-sample playtime to managing her team while personally shipping packages, Lorin's hands-on journey is fascinating for more than just its family business vibes—it's her take on why "cheap product cheapens your brand" and how the industry's glow-up from tchotchkes to intentional merch happened right under our noses.
Plus, get the inside scoop on how she brought the ATM merch to life! Her approach to every client interaction reveals something profound about authentic brand connection.
Lorin Ogawa: The 15-Year Client Relationship That Went From Logo Slapping to Luxury Merch 🧢
🏠 The Dining Room Table Dynasty: Lorin's mom started Creative Solutions 35 years ago from their dining room—while little Lorin played with pen samples, manifesting her future.
👥 The Girls Club Squad Leader: Lorin leads five women but stays hands-on, personally ordering samples, shipping packages, and managing day-to-day client relationships.
📦 The Tchotchke-to-Merch Revolution: The industry shifted from cheap "promo items" to intentional "merch," prioritizing thoughtful messaging over maximizing quantity.
🎁 The Unboxing Moment Obsession: Lorin's philosophy—"cheap product cheapens your brand"—because everyone wants that powerful unboxing experience representing their DNA.
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