🚨 BIG NEWS: Comscore and TiVo are joining forces in a strategic partnership that's about to reshape video measurement and addressability. Steve Bagdasarian, Comscore's Chief Commercial Officer, gave ATM an exclusive interview - and the implications are big.
Steve reveals why the timing matters, what specific infrastructure investment makes this possible, and how it solves challenges the industry has been wrestling with for years. Watch him break down exactly why this partnership matters, what problems it actually solves, and what it means for anyone working in addressable media or cross-platform measurement. And, also, get to know Steve when he isn't doing huge deals.
Exclusive Interview: The Comscore | TiVo Partnership 📺
- 🚨 BREAKING🚨 TiVo x Comscore Partnership: Major industry announcement as Comscore's Chief Commercial Officer reveals strategic partnership with TiVo to redefine the future state of video investment and cross-platform measurement
- Metadata Spine Investment: Comscore investing in TiVo's metadata infrastructure to unlock new addressability capabilities and hyper-local data needs for tech platforms and advertisers transacting at scale 📊
- Measuring Up: Leading measurement transformation at Comscore (2.5+ years), focusing on cross-platform narrative, addressability, and hyper-local data needs for tech platforms and advertisers 🚀
- Dentist to Ad Tech Journey: Originally thought he'd become a dentist, then did a marketing internship and fell in love with the industry, landing at an IPG agency before moving into ad tech during digital marketing's emergence 🦷
- Seinfeld Superfan & Fast Mover: Was a huge Seinfeld fan who had to keep current with sound bites, and his career advice is simple - "Speak freely, move fast" 🎬
📰 News That Matters



☀️Tomorrow on ATM
There was a ton of content, and a recap is needed🙏
XOXO,
