The ATM interview began with..."I've been trapped in an elevator for 90 minutes because, 'Mercury might be in retrograde'." Our conversation with TelevisaUnivision's Tim Natividad perfectly captures the kind of authentic, unfiltered perspective that makes him such a compelling voice in media transformation. His approach to both career navigation and industry analysis reflects someone who's learned to find opportunity in unexpected moments.
Tim's insights about consumer behavior, cultural shifts, and the fundamental changes happening in how media companies operate reveal someone who's spent serious time thinking about where the industry is actually heading versus where people think it's going. Plus, his personal anecdotes about family dance videos and career pivots provide context for understanding how he approaches both professional strategy and life in general.
Tim Natividad: How He is Making Spanish Content Mainstream for Everyone 📺
- Small Town to Big Media Strategist: From Amarillo, Texas to leading TelevisaUnivision's U.S. advertising sales, bringing innovation experience from TikTok, Google, Amazon, and Roku ✨
- "Brand Advertising is Dead" Prophet: Makes this bold declaration while representing a television network, focusing on ROI-driven strategies that prove business outcomes 💥
- Spanish Content Mainstream Champion: Believes Spanish music and content are now mainstream, pointing to Peso Pluma as proof you don't need to speak Spanish to enjoy Spanish entertainment 🎵
- Olympic Weightlifting Executive: Former competitive weightlifter who navigates his career like "driving at night in the rain" - seeing only 2-3 feet ahead 🏋️♂️
- Talent-First Media Visionary: Explains the industry evolution from pitching networks to shows to individual talent, while building VIX as the largest Spanish streaming app 📱
📰 News That Matters
Emma Roth
Cynthia Littleton
☀️Tomorrow on ATM
She is the Bellan-"Right" for the job 💼
XOXO,
