Bad Bunny, Novelas, and Building Así Studios - TelevisaUnivision's Claribel Herrera 🐰

Some people stumble into their careers by accident. Claribel Herrera at TelevisaUnivision is not one of those people. Her path from childhood dreams to building something that creates authentic representation for an entire community shows what happens when clarity of purpose meets relentless execution. The Associate Director of Así Studios didn't just work her way up through traditional ranks - she built infrastructure that didn't exist before, creating solutions that allow brand partners to connect meaningfully with audiences who've been waiting for that authenticity.

What makes Claribel's approach compelling is how she's translated cultural inspiration into business innovation. There's a reason she references certain artists and their teams - not because they're trendy, but because they've demonstrated that being unapologetically yourself isn't just artistically valid, it's strategically smart. Watch to understand how inspiration becomes execution and why taking the risks others shy away from might be exactly what moves industries forward.

Claribel Herrera: The Journey from Novelas to TelevisaUnivision 📺

Dominican Republic to TelevisaUnivision: Young Latina who always knew she wanted to be in advertising with a strong connection to the Univision family - "I still to this day watch novelas, and I always knew that one day I would be in the space" 🌟
Career Evolution Journey: Worked her way from sales coordinator to marketing coordinator, associate marketing manager, senior, to now associate director at TelevisaUnivision 📈
Así Studios Founder Vision: Created to help brand partners deepen relationships with the Hispanic community through low-lift creative solutions that provide representation while marrying brand DNA 🎬
Bad Bunny Inspiration: Fanatic inspired by Bad Bunny and Primas' marketing team - how they push boundaries, propel people to take risks, and stay unapologetically focused on their culture and dreams 🐰