Most advertising editors talk about covering the industry. Alison Weissbrot talks about digging under the hood—and that shift in perspective explains everything about how she became the voice decoding advertising's biggest stories at ADWEEK.
From travel writing dreams to executive editor authority via a completely accidental detour, Alison's journey reveals something fascinating about what happens behind the scenes in the media industry. Plus, her text to her fiancé will have you craving toasted everything ba-...well, watch and find out.
Alison Weissbrot: Balancing Billion-Dollar Stories with Bagel Cravings 🥯
🧭 The Accidental Ad Explorer: Alison wanted to be a travel/food writer but "stumbled into" advertising as a junior reporter—now she's steering ADWEEK's biggest stories.
🎯 The Vertical Visionary: As Executive Editor, Alison oversees agencies, brands, and creativity while hunting for "transformative stories" in an industry full of disruption and AI chaos.
⚖️ The Big vs. Small Balancing Act: She's documenting how "the big are getting bigger, the small are getting smaller and more nimble"—while clients want a mix of both.
🎭 The Story Tension Detective: Alison spotted the industry's awkward truth—agencies are becoming the story when brands desperately want to BE the story.
🥯 The Bagel-Texting Boss: From covering billion-dollar transformations to texting her fiancé "Babe, I want a bagel so bad"—Alison keeps it real while running the advertising world's most important conversations.
📰News You Should Know
Rebecca Bellan
Jason Notte
Dade Hayes
☀️Tomorrow on ATM
This is the Canadian film fanatic we all need in our lives🎥
XOXO,
