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ADWEEK's Alison Weissbrot: From Travel Dreams to Decoding Advertising's Biggest Shake-Ups🗞️

Most advertising editors talk about covering the industry. Alison Weissbrot talks about digging under the hood—and that shift in perspective explains everything about how she became the voice decoding advertising's biggest stories at ADWEEK.

From travel writing dreams to executive editor authority via a completely accidental detour, Alison's journey reveals something fascinating about what happens behind the scenes in the media industry. Plus, her text to her fiancé will have you craving toasted everything ba-...well, watch and find out.

Alison Weissbrot: Balancing Billion-Dollar Stories with Bagel Cravings 🥯

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🧭 The Accidental Ad Explorer: Alison wanted to be a travel/food writer but "stumbled into" advertising as a junior reporter—now she's steering ADWEEK's biggest stories.

🎯 The Vertical Visionary: As Executive Editor, Alison oversees agencies, brands, and creativity while hunting for "transformative stories" in an industry full of disruption and AI chaos.

⚖️ The Big vs. Small Balancing Act: She's documenting how "the big are getting bigger, the small are getting smaller and more nimble"—while clients want a mix of both.

🎭 The Story Tension Detective: Alison spotted the industry's awkward truth—agencies are becoming the story when brands desperately want to BE the story.

🥯 The Bagel-Texting Boss: From covering billion-dollar transformations to texting her fiancé "Babe, I want a bagel so bad"—Alison keeps it real while running the advertising world's most important conversations.

📰News You Should Know

Moonvalley’s ‘ethical’ AI video model for filmmakers is now publicly available | TechCrunch
Moonvalley’s Marey AI video generation model is open to the public. The monthly subscription is available for $14.99, $34.99, or $149.99.
E.l.f Cosmetics Builds Sports Marketing Game Plan Toward Bigger Goals
E.l.f. Cosmetics CMO Kory Marchisotto adds women’s soccer to hockey, tennis, swimming, and racing partnerships as the brand makes a play for equity and access.
Disney And Hearst Exploring Sale Of A+E Global Media
A+E Global Media, parent of long-established cable networks A&E, History and Lifetime, is exploring a potential sale.

☀️Tomorrow on ATM

This is the Canadian film fanatic we all need in our lives🎥

XOXO,

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