Let's be honest about what this is: a last-minute reality check for anyone still deciding about ADVANCE 2025. September 17th is happening whether you're there or not. The question is whether you want to hear about what went down from someone who was actually in the room, or piece it together later from LinkedIn posts.

These are executives talking about decisions they're making right now—how they're handling AI integration, what they've learned about business transformation, why certain strategies are working when others aren't. It's the kind of insight that usually takes months to filter down through industry reports and case studies.
ADVANCE 2025: The Conversations You'll Regret Missing 🚫
- Smartly's Laura Desmond: Leading ADVANCE's evolution from business transformation to storytelling and creativity, focusing on how AI is powering creativity and maximizing content potential in ways consumers actually want to engage with 🚀
- JOAN's Jaime Robinson: Excited to challenge ideas and thoughts about the future alongside some of the most important thinkers in the industry and beyond, bringing fresh perspectives to the best marketers in the world 💡
- TIME's Jessica Sibley: Sharing TIME's incredible transformation and relevancy strategy, diving deep into AI partnerships, IP protection, and what the future looks like for iconic media brands 📰
- Spark Foundry's Sarah Kramer: Thrilled to join Laura Desmond's panel on women's leadership and how women are leading the charge in transforming media and creativity through AI integration ⚡
- Smartly's Brianna Gays: Hosting ADVANCE 2025's second year in NYC, where the biggest names in advertising, business, and media challenge marketers to turn brand loyalty into brand love while proving business outcomes and championing advertising for good 🎯
📰 News That Matters


☀️Tomorrow on ATM
He's got the TelevisaUni"VISION" of the future 🔮
XOXO,
