Redefining Sports Marketing​

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From Italian Film to Sports Marketing: Chloe wanted to be an Italian film major, then shifted to sports media. Her journey took her through YouTube, The Onion, Gawker, and finally Publicis Sports, where she's been driving value through sports marketing for seven years 🎬 

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Sports are inherently AI-proof: You can't recreate the fan or the experience, which makes sports unique in an AI world. Publicis Sports is scaling it with data and consumer journey thinking that goes way beyond traditional approaches 🏆 

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Traditional Meets Digital and Influencer: Traditional advertising, linear, and video still matter. The question is how you bring that together with social, digital, and influencer channels. Publicis Sports is bridging these gaps and building connections that drive measurable ROI 📺 

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Sports as a Category of One: Publicis Sports is making sports marketing its own category of opportunity. Whether clients have major partnerships or want to engage audiences differently, they're creating packages that connect with the right people 🎯 

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Two Things Can Be True: Chloe's advice? Two things can be true at once. We think everything has to be this or that, but living in the gray area creates opportunities you wouldn't have found sticking to the original plan 💡